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Data Shows That Understanding Your Employees Is A Critical First Step

To Rebuilding Trust And Recovering Post-Pandemic

working from home

Undeniable Impacts of the Pandemic on Employees

Employee trust and confidence in their employers has been compromised during the recent pandemic experience.

A recent independent poll of Australian employees conducted by The Start Smart shows that the majority of respondents expressed negative sentiment in how their companies dealt with Covid in relation to their employment and most also possess a heightened sense of job insecurity as a result.


67% of employees

of employees do not believe their employers are ready for the new year post the pandemic.


86% of employees

have not been involved in any pandemic recovery initiatives at their workplace this year.


75% of employees

are concerned that going back to the office will not be good for their overall wellbeing.

Read more about The Start Smart Employee Engagement Poll
Why Start with Understanding Employee Engagement
Understanding employee engagement

By understanding employee sentiment and engagement, an employer can anticipate and prepare for challenges that may be present as we embark on a Covid-normal, to best enable a seamless reintroduction to office work, and to ensure their employees are operating under the best possible conditions.

Rebuild and reinforce a relationship of trust

Actively demonstrate an interest in employee sentiment, specifically about their health, safety and other related factors

Explore opportunities for more flexible working arrangements

Demonstrate and instill a culture and commitment of organisational excellence and progress

Lessen resentment and improve productivity

Understand and respond to actual concerns for employees who are returning back to the office

Maintain positive sentiment and efficiency

Create a post-pandemic environment where employees can transition back to work in the new normal

understanding employee engagement

Common Misconceptions about Employee Engagement

Understanding employee sentiment and engagement is more than just asking your employees how they are feeling. As one of the organisation’s most valuable assets, an asset that is essential for success and scale, information flow down the line and back up the line has never been more essential. The recent poll conducted by The Start Smart is indicative of the sentiments around most organisations, despite employers believing they have a good handle on how their workforce are feeling. Other common misconceptions we hear around employee engagement include:

We use a third party tool

As the best companies in the world focus more on employee engagement as a strategic tool to achieve company objectives, so to have more third party tools hit the market to measure this engagement. While a tool can be useful for facilitation of data collection and presentation of results, an holistic approach to program conceptualisation, data collection and processing, outcome definition, and initiative execution is essential for any successful program. A tool is only one of the elements of a successful employee engagement initiative.

We do surveys

While surveying your employees is a start, response bias is a major concern that can greatly affect this type of initiative to measure employee engagement. Considerations such as question type, response rates, and the output of actionable initiatives, all compromise the effectiveness of solely performing surveys.

We have a dedicated Human Resources department

The work of the Human Resources (HR) department has evolved considerably over the years, so much so that the term HR has become somewhat redundant and replaced by the term People and Culture - largely because a company’s workforce is more than just a human resource. Then, so too has the responsibility of the people leaders in a business expanded, to become a true voice in the organisation for both the leaders of the organisation and the people on the front line that make the magic happen.

We have regular social events

A company with a packed employee social calendar, or better yet a packed office kitchen, was once the sign of a desirable company - think Google, Apple or any "dot com" company. The best companies have fast come to learn that employee engagement runs deeper than a full belly, and extends well beyond what happens when they’re just sitting at their desk.

Employee Engagement Refocus

The Start Smart’s Employee Engagement Refocus (EER) is a strategic initiative used by leading organisations to accelerate operational performance.  It ensures that the goals, values and objectives of an organisation, and it’s most valuable assets - it’s employees, are truly aligned and remain aligned, enabling superior operational efficiency and effectiveness. 

EER employs an integrated approach including behavioural design, data science and EER technologies, that holistically combines humans and technologies to create a cohesive and compelling story of the employee engagement status throughout an organisation. It is designed to instill an organisational culture centred around the Voice of Employees as a key input into business enablement and the execution of initiatives with assurance and confidence.

Benefits of Employee Engagement Refocus:


Data Driven and Real Data Utilisation:

The Employee Engagement Refocus is assured by behavioral design and data science principles, enabling the execution of data driven engagement studies. This allows the creation of a precise, cohesive and compelling story of your organisation.


Created blending Human and Technology Capabilities:

EER blends human and technological capabilities to create a combined approach for the Employee Engagement Refocus, that is backed by data, deployed by technology, and brought to life by humans.


Modular and Ongoing and Easily Deployed:

Designed to be modular and easily deployed, with results produced within weeks instead of years, the Employee Engagement Refocus is created to be collaboratively ongoing for maximum traceability and execution.


Augmented AI to Learn and Provide Insights:

EER's proprietary formula of augmented AI enables deeper insights into an organisation's employee engagement to enable leaders to make decisions using ongoing and immediate insights, as opposed to traditional periodic reports.


Experience Outcomes NOT Consulting Fees:

Holistically designed, deployed and enabled by our Go To Market X team, we bring expertise and our own proprietary technologies. This excludes third party contractors and software, allowing us to deliver impactful outcomes in a cost effective manner.



Co-creation between organisation leaders and The Start Smart is critical for effective employee initiatives - template approaches do not work! EER employs an amalgamated approach with an organisation through co-creation, to ensure the success of deployment and outcomes.

Learn more about The Start Smart’s Employee Engagement Refocus

Speak to us now

Jason Hung


+61 402 499 465

Salman Abeer


+61 422 844 832

Chris Payne


+61 411 014 780

Request your personalised Employee Engagement Refocus insights